May 26, 2018

Online, It All Begins With Your Brand: Why Wouldn’t You Build It Right?!

Building Your Brand Should Stem From the Goal


Building Sites Must Support Broad Web VisisbilityOften misunderstood and certainly underestimated, building a custom business site requires thorough process. Whether it’s traffic, brand engagement, subscriptions, lead conversion or sales, it’s crucial that ‘the ultimate goal’ be crystal between a firm and its’ site designer. Everything possible must be done to support that very goal with visitors [including both the human & the search engine crawler kind]. In fact, why build anything if it’s not supporting:

– more content creation;

  1. – more search spidering & key phrase indexing;
  2. – more voluntary direct subscription;
  3. – better connectivity to social network accounts & other sites;
  4. – more back links & bookmarks;
  5. – less bounce and
  6. – more web- wide brand visibility and engagement??


For building sites we swear by WordPress for a series of ridiculously logical reasons detailed in ‘ Top 10 reasons WordPress Is Important For Your Business! ‘ Short the actual design work involved and dry as this will be, let’s actually look at some of the painstaking steps & standard processes you should expect at minimum when building your custom business site and brand:


  1. – Initial Interview: gather strategies, differentiators, target market, goals and a general idea for the site’s framework.
    – Set up project in project management program and post initial interview results.
    –Develop framework mockup [wireframe] with ideas for various element placement.
    – Onboard Interview: get clients’ approval on the framework, gather client logo files, colors, navigation, elements AND any other design requirements. Post.
    – Set up standard to- dos, milestones and timeline goals for completion.
    – Gather desired URL, Registrar and DNS information.
    – Install software, install chosen framework and notify client where build and design can be followed.
    – Configure for no [search spider] crawl.
    – Begin to customize framework.
    – Create either a static, live content or static with content summary driven home page.
    – Enter design specifications, coloration, fades, logo files, etc.
    – Configure Meta Title, description and tags.
    – Activate appropriate plugins, configure each.
    – Custom modify footer content.
    – Configure posts signature.
    – Create necessary navigation and pages.
    – Configure upper navigation, including any drop down menu options.
    – Add/ configure widgets.
    – Add/ configure add-on feature packages.
    – Gather Google account, set up feedburner ‘Subscribe via email’/ configure feed Standard, Analytics tracking code, webmasters and custom search.
    – Gather/configure social media accounts, set links, feeds and configure share plugin.
    – Create user account(s).
    – Configure site settings (comments, permalinks, open it to spider crawling, etc.)
    – Configure DNS.
    – Review for de-bugging or fixes.  
    – Check site in browser [IE8, Firefox, Chrome and Safari] on a PC and Mac
    – Assign user name and password.
    – Set up client training for admin’ review, all site features and a crash course in ‘best blogging practices’.
    – Set Client up for ongoing services.
    – Configure for search spider] crawling
    – Launch the site!


And that’s not all of it: there are always moving parts in custom work including both design & various element applications. After all, this should be unique to a firm and the center of their long term sustainable web presence. This is where their history is categorized, tagged, archived and available for all visitors too review & vet. This is where search engine indexing, social feeding, direct subscription, book marking and social sharing begins. This is the  long term brand!


So, there you have some detail for standard process in building good custom business sites… all focused on client goals! Add optimal hosting for a WordPress environment and comprehensive ongoing services and you’re really adding cooking!

Comments

  1. So true Chris. The beauty of a WordPress site is that it’s optimized for search engines right out of the box and there are millions of plug-ins to do just about anything.

  2. Ryan Hinricher says:

    There’s plenty of good information here. I like the idea of building your own brand on your own platform/self-hosted site. Often after the cross-promotion, joint ventures, content sharing, etc, the only sure bet is what you’ve created and built yourself.

    Thanks for sharing, Chris.