December 15, 2018

Eat & Learn: Phil Thomas Di Giulio Illustrates How Video is a Must-Have

Phil Thomas Di Giulio from WellcomeMat will be joining us to speak about what’s happening in real estate video right now and how you can take advantage of the current demand for videos in your marketing efforts. Recently, Phil and WellcomeMat partnered with Sotheby’s to create a very sexy video channel and were also mentioned […]

Eat & Learn: Jill Vegas Talks About the Value of Making your Home Look Good

Fast and easy with a checklist of suggestions — from making the entryway welcoming, to the ultimate cook’s kitchen (without spending a bundle) and asking the all-important questions, is it a bath or a spa? Even the excellent concept of speed cleaning. And the best part, anybody (even the design-challenged) can do SPEED DECORATING. And […]

Eat & Learn: NabeWise’s Ann Montgomery on Consumers’ Demand for Neighborhood Information

While so many smart real estate folks realize the important of providing local lifestyle content to clients, a recent NabeWise consumer survey found that over 50% of people said that lack of neighborhood information was the #1 most difficult part of figuring out where to live. To dig deeper into this, NabeWise conducted a series of […]

Eat & Learn: Buyfolio.com’s Matt Daimler on Customer Engagement & Collaboration in the Digital Age.

  Announcing November’s Lucky Striker Social Media Club Dinner and Meeting. This month we’re fortunate to have Matt Daimler, from Buyfolio.com, whose topic will be learning how to trust & empower your customers to create stronger and more fruitful relationship with them.   “Buy-side brokers need to evolve their customer approach in an industry where […]

Eat & Learn: Gotham Photo Company’s Vince Collura on Getting an Emotional Response from Buyers

Real estate might be one of the largest financial decisions a person makes, but it’s often not just about practical or rational choices. More often than not, buying a new home is a gut-decision where emotions rule. At this month’s Lucky Striker Social Media Club dinner and meeting, Vince Collura from Gotham Photo Company will […]

[Eat & Learn] Creating a Memorable Brand with Eric Barron on Wednesday, July 13th

“YOU are your most valuable asset. Not what apartment you just sold or the company you work for.  YOU!  Your personality, your memorable personal brand! Let’s face it, you’re competing with tons of agents with great track records and experience.  Thus, it’s critical that you clearly and concisely bring YOU to life.  Whether you like it or not, you’re […]

Reported research results rarely tell a true story

Way back in the dark ages, when I was in graduate school getting a master’s in communication, the subject of opinion research so interested me that I developed and conducted a survey for my master’s project. The result of that intense effort has been my enduring interest and unmitigated skepticism about polls and other studies […]

[Video] Bill Lublin Succeeds by Showing LSSMCers How NOT to #fail

A wonderful presentation by Social Media Marketing Institute CEO, Bill Lublin, on the Top Five Ways to #Fail in Social Media. Here’s the full video of the speech. Add your favorite takeaways to the comments section below….

Buyers ask, ‘Who needs brokers anyway?”

More and more folks searching for a new home are bypassing real estate brokers. According to research (shown in the table above) by the National Association of Realtors, 38 percent of buyers found the home they ultimately purchased from a sales agent last year. Contrast that statistic with

We brokers make too damn much money

There, I said it: Broker compensation is indefensible. An independent broker who is a friend of mine and I were having — how to put it? — a robust discussion at the last monthly meeting of the Lucky Strikers Social Media Club.  We talked about commissions (without violating anti-trust laws, heaven knows). I ventured an […]