December 15, 2018

Eat & Learn: Buyfolio.com’s Matt Daimler on Customer Engagement & Collaboration in the Digital Age.

  Announcing November’s Lucky Striker Social Media Club Dinner and Meeting. This month we’re fortunate to have Matt Daimler, from Buyfolio.com, whose topic will be learning how to trust & empower your customers to create stronger and more fruitful relationship with them.   “Buy-side brokers need to evolve their customer approach in an industry where […]

Eat & Learn: Gotham Photo Company’s Vince Collura on Getting an Emotional Response from Buyers

Real estate might be one of the largest financial decisions a person makes, but it’s often not just about practical or rational choices. More often than not, buying a new home is a gut-decision where emotions rule. At this month’s Lucky Striker Social Media Club dinner and meeting, Vince Collura from Gotham Photo Company will […]

[Eat & Learn] Creating a Memorable Brand with Eric Barron on Wednesday, July 13th

“YOU are your most valuable asset. Not what apartment you just sold or the company you work for.  YOU!  Your personality, your memorable personal brand! Let’s face it, you’re competing with tons of agents with great track records and experience.  Thus, it’s critical that you clearly and concisely bring YOU to life.  Whether you like it or not, you’re […]

Facebook: The Evolution of the Internet?

Earlier this month Stephen Haines (commercial director of Facebook’s U.K. operation) raised a ‘startling if self-promotional possibility’ when he asked the following question at the Technology for Marketing and Advertising conference; Will Facebook replace company Web sites? In the following fascinating video Scott Galloway (Professor at the NYU Stern School of Business where he teaches […]

[Video] Bill Lublin Succeeds by Showing LSSMCers How NOT to #fail

A wonderful presentation by Social Media Marketing Institute CEO, Bill Lublin, on the Top Five Ways to #Fail in Social Media. Here’s the full video of the speech. Add your favorite takeaways to the comments section below….

Can’t afford to go to BlogWorld NYC? You can now: Last second discounts

Due to a good friend of mine and my (as well as Lucky Strikers’ love of blogging) I have secured some discount codes for the BlogWorld going on tomorrow through Thursday.  Here they are:   healyVIP – will get you 50% off of the expo pass which will get you into all of the parties […]

The Future of Facebook

For the last few years I have consistently and openly discussed the longterm objectives of Facebook and it nearly always falls on deaf ears; the future of Facebook is business, not personal. Of course it will be a combination of the two but it certainly won’t be centered on games, poking and stalking ex’s. At […]

Device Overload

I walk around everyday carrying at least 4 communication devices, my trusty Blackberry Bold, my newly acquired iPad, my mobile Wi-Fi device, and my laptop. About a year ago, the two devices I carried were my laptop and my Blackberry. There was very little overlap of functionality between the two devices and I struggled to […]

Organic Advertising Part II: In Order To Improve, You’ve Simply Got To Analyze!

Measure Past To Optimize Future Content, What Is Truly Actionable?

[Press] Day camp for real estate techies

By John Golden  It was not a traditional industry gathering that brought real estate professionals and business marketers from Westchester to the Roger Smith Hotel in midtown Manhattan last Tuesday. Coffee was served, but without the mini-bagels and pastries that are early risers’ staples on the conference circuit. Workshop sessions were offered, but one had […]