December 15, 2018

Eat & Learn: Phil Thomas Di Giulio Illustrates How Video is a Must-Have

Phil Thomas Di Giulio from WellcomeMat will be joining us to speak about what’s happening in real estate video right now and how you can take advantage of the current demand for videos in your marketing efforts. Recently, Phil and WellcomeMat partnered with Sotheby’s to create a very sexy video channel and were also mentioned […]

Eat & Learn: Joe Charat Talks About What Goes Into Making Consumers (and Agents) Happy

This month we are lucky to have Joe speak to us about how real estate professionals assess renter and agent demands and deliver solutions based on those demands. Modern real estate agents, buyers, and renters expect more from the online real estate experience and industry websites need to constantly innovate and evolve in order to […]

Eat & Learn: Buyfolio.com’s Matt Daimler on Customer Engagement & Collaboration in the Digital Age.

  Announcing November’s Lucky Striker Social Media Club Dinner and Meeting. This month we’re fortunate to have Matt Daimler, from Buyfolio.com, whose topic will be learning how to trust & empower your customers to create stronger and more fruitful relationship with them.   “Buy-side brokers need to evolve their customer approach in an industry where […]

Eat & Learn: Gotham Photo Company’s Vince Collura on Getting an Emotional Response from Buyers

Real estate might be one of the largest financial decisions a person makes, but it’s often not just about practical or rational choices. More often than not, buying a new home is a gut-decision where emotions rule. At this month’s Lucky Striker Social Media Club dinner and meeting, Vince Collura from Gotham Photo Company will […]

[Video] Bill Lublin Succeeds by Showing LSSMCers How NOT to #fail

A wonderful presentation by Social Media Marketing Institute CEO, Bill Lublin, on the Top Five Ways to #Fail in Social Media. Here’s the full video of the speech. Add your favorite takeaways to the comments section below….

Still Wish To Map Real Estate Listings? See Fusion Tables!

Google may have dropped their ‘real estate listings database to mapping service’, but it doesn’t mean real estate professionals don’t have FREE options. For instance, check out Fusion Tables?

Online, It All Begins With Your Brand: Why Wouldn’t You Build It Right?!

Why build a site if it’s not supporting greater overall web- wide brand visibility and engagement??

The Bald Brothers Go Viral

Recently, LSSMC’s Patrick Healy and moi were featured in short videos now airing on n2k.tv. The web site is the brainchild of our bursting with energy brother-in-baldness, Eric Barron, and was created to help foster informal education among the brokerage community. Patrick gave an excellent take on how agents could better manage their expenses using such online […]

Device Overload

I walk around everyday carrying at least 4 communication devices, my trusty Blackberry Bold, my newly acquired iPad, my mobile Wi-Fi device, and my laptop. About a year ago, the two devices I carried were my laptop and my Blackberry. There was very little overlap of functionality between the two devices and I struggled to […]

Competition Vs. Collaboration: To Share or Protect?

I was talking with another real estate colleague yesterday and our discussion revolved around the use of technology to increase productivity, improve sales, and increase revenues.  Throughout the discussion we were citing examples of tools that helped increase property exposure through syndication or lead generation applications.  The question came up in our discussion; do real […]